2020 has been a tough and challenging for us all. The spread of the COVID19 virus has caused a ripple effect in our daily lives where activities we once found unusual, have become the new norm. These include wearing a face mask, social distancing and rushing to stores before the national curfew begins.
We at Apple Print & Creative, gathered together (in a safe way) to create a symbolic moment of blasting year 2020 away. We literally did this through the use of party poppers! Some of us gathered, socially distanced because safety comes first, and used shiny and colourful party poppers to great effect. They were handed out one by one and before you knew it, the noise “Bang” was symphonised around us. It was both exciting and terrifying.
Year 2020 has not been the best but stay positive and stay strong for 2021.
AUTHOR: JOY DIDEOLA
DATE: 22 DECEMBER 2020
2020 has been a turbulent year for us all due to covid 19 and it has changed how we go through our daily life. Things such as a national lockdown or wearing a facemask has become our new norm. I am sure you can agree that these changes have been something to adjust to. It gives pleasure for us to globally celebrate the new breakthrough of a vaccine. With year 2021 approaching just around the corner, we can look forward to creating a more positive year. We give you tips for your business to thrive through 2021, where you can create a positive business for a positive new year.
1. Embracing change
Changes have been made due to covid 19. Moving into 2021, it is these changes that will need to be embraced in order to stay ahead. Market trends change all the time, so this hopefully won’t be too much of a task. With an eye for catching unique opportunities to move your business forward, and a mind for brainstorming the possibilities of dominating the market, your business should thrive.
2. Keeping customer experience
Customer experience is always the forefront of impressions when it comes to your business. Good customer experience can range from having a user-friendly website to friendly communication from staff. Post covid 19, 59% of consumers cared more about customer experience before they decided what company to buy from. This is an example of how powerful customer experience will be in dictating purchases in year 2021. If this is something you are already doing for your business, then keep up the good work. Afterall happy customers, happy business.
3. Data driven decision making
We will use an analogy to explain this. Let us pretend that data is gold. Effort needs to be used in order to find the data which is gold. At first you are unaware of where the gold is, so you make hit and miss mining attempts to find it. When you find a gold mine, you know you have found a winner. Data needs to be collected overtime in order to make determinations for the best direction to take your business where you are more likely to increase conversion rates.
4. Realtime customer service
Real time customer service is being able to engage with customers without delay. This is a form of providing a good customer experience and using data for effective decision making. This can be done from taking a proactive approach in ensuring enough staff are available on popularly used platforms, to offering self-service to customers in order for them to complete the service without the wait for staff. Not only will real time service make your customers happier, it will also benefit your business. If your business has not incorporated this yet, now is the time to!
5. Enjoy the new year!
Most of all, don’t forget to enjoy the new year! If your business is oozing with happiness, it will surely rub off on to your customers. A saying goes, work hard play hard. We say, enjoy 2021.
AUTHOR: JOY DIDEOLA
DATE: 10 DECEMBER 2020
Greetings from The Orchard!
This update is all about community. Which means it’s all about you!
A wonderful result of the trying times we've all experienced has been the abundance of support of local businesses such as ourselves. In this newsletter, we want to extend our thanks and keep spreading the love!
fall in love with local
We are hereby deeming this fall the time to show your favourite local businesses some love. If you have a go-to coffee shop or neighbourhood nook you love to frequent, we'd love to shout about it. Reply to this email to nominate your favourite spots and tell us why!
If you are a local Newbury or Berkshire business who is interested in getting involved, give Caitlin a shout!
ap&C local : coming this december!
Whilst we continue to grow, as a proud local business of Newbury, it’s important to us that we are still… local!
Our Apple Print Local retail store will bring our trusted print and design expertise to the centre of Newbury to support local residents and businesses in the community.
We’ll be offering a full range of services including printing, POS, posters, banners, stationary, scanning, photo printing – and more!
KEEP AN EYE OUT FOR OUR NEW SHOP FRONT ON MARKET STREET!
AP&C IN SUPPORT OF WEST BERKSHIRE SUICIDE PREVENTION
As part of our ongoing initiatives to support organisations that support the community, we are currently working to develop a new website that ensures all the contact information of local and national mental health organisations is easily accessible to the public.
We believe that everyone has a role to play in reducing the number of suicides and improving support for those affected by suicide. By working together we can have a greater impact and save more lives. Our web design team are working hard to do just that. More to come...
all hands highlights
To round off September, we held our first All Hands meeting since lockdown! It was also our first virtually connected and socially distanced meeting – EVER!
We feel very fortunate to have welcomed an apprentice and 8 new starters to the business since lockdown.
It was a great opportunity to touch base and give shout outs to jobs well done across the business despite the hurdles we have all been met with.
Thanks to Bonsai, our new event platform, and some trusty wi-fi, the team could finally meet as a whole.
Onward and upward!
AUTHOR: ANDREW WATTS
DATE: 23 OCTOBER 2020
5 tips for a successful webinar
The average human attention span is… not long. We’d check how long, but our attention span isn’t long enough to look.
We all know by now that trying to hold a virtual audience’s attention is no mean feat, so here’s 5 quick tips to keep your attendees’ attention whilst presenting on your next webinar!
1. Practice makes perfect
Your presenting skills will no doubt grow with practice as you learn from each webinar experience.
2. Consider their goals
Deliver content that appeals to what they want and need to keep your audience present and engaged.
3. Mix it up
Keep your audience on their toes by varying the content styles throughout your webinars.
4. Show your personality!
You may not be able to see them, but they can still see you! Show the personality and energy you would bring to an in-person event!
5. Add some comic relief
Infuse your content with lighter segments to break up the content and keep it fun!
What good are lessons if you can't share them? Give a shout to our Events Team for some webinar guidance - firstname.lastname@example.org
AUTHOR: CAITLIN V.
DATE: 20TH AUGUST 2020
Keeping Your Virtual Event Guests Present-ly Surprised
We all know that, in this sea of zoom calls and virtual events that is 2020, it can sometimes be tricky to maintain our full focus and concentration for the entirety of these sessions and to remain, well, present.
We’ve been working with our clients on ways to make virtual meetings and events more exciting, interactive and engaging, to combat virtual fatigue!
One way we have found to keep our guests on their toes and actively engaged in our sessions is to plan surprise parcels & presents to open throughout the event agenda- because who doesn’t love a gift-wrapped surprise in the post?!
And rather than just a ‘thank you’ present for attending, we’ve been linking these parcels to the event itself, sending (sometimes vaguely with a little imagination!) on-topic gifts and treats to open -
EMEA update? Different region-appropriate continental snacks for everyone to open together and enjoy during each session!
Themed event? On-theme fun gifts, maybe linking to each session with a pun-tastic title!
Of course, different situations and budgets will suit different ideas – but even something as simple as envelopes with the next activity, talking point, a fun fact, or a joke inside (…maybe with something sweet in there as a treaty bonus!) still adds a tangible, interactive (and maybe tasty!) experience to your virtual events.
We like to think outside the box, so - believe it or not - inflatable flamingos, biscuits and sun cream, along with some pretzels, glow sticks and picnic blankets, are just some of the surprises we’ve managed to work into our zoom meetings!
What not try this for your next virtual event or meeting? Just an idea to inject some real-life, gift-wrapped fun into our virtual reality!
Send an email to the team at email@example.com and we'll help you build the best box for your guests!
WITH A BIT OF REBRANDING
Hi there! Great to see you.
We believe every business deserves to emerge from lockdown like a phoenix from the ashes. (I mean c’mon, who wouldn’t want to be released back into the world with a whole new image?!) But how does one go about such a majestic transition? Where do you start?
(Hint: it’s not buying feathers in bulk on Amazon)
Lucky for you, our stellar in-house graphic designers have cleverly crafted a simple guide to help steer you in the right direction if you’re looking for a post-lockdown facelift.
You can download here, or follow the infographic below :)
Want to cut to the chase?
Get in touch with the studio directly to get some input tailored specifically to your brand by emailing firstname.lastname@example.org
getting creative with Promotional merch
When people think of promotional products the first thing that comes to mind is usually something along the lines of a simple branded notebook or pen. Don’t get us wrong, branded pens and pads are great but there are THOUSANDS of new and innovative products that work even better for you when it comes to getting your brand out there and seen.
In our experience, the quirkier the better!
Another assumption is that promotional merchandise is just for the office. FALSE! There are plenty of promotional items that are desirable enough to take pride of place at home.
Here are a few of our favourites:
We think promotional merchandise can be as creative as you want it to be, with the option to have bespoke products made to suit you, why not push the boundaries? We know that promotional merch isn’t something that will just be thrown away, it will be something that sits on your customer’s desk, nightstand or in their car. This acts as a constant reminder of you and your company. So, it is super important that the merchandise you give to your customers represents your brand and its beliefs!
If you have a company mascot or logo that you would like brought to life, why not consider having a product bespoke made? From having a stress ball in the shape of your logo to a USB in the shape of the products you sell, there are loads more ways to incorporate your logo onto promotional merchandise, than you might think.
AP&C tricks of the virtual trade
AP&C Events Team here with an update on some of the exciting new additions tips and tricks we’ve had underway in the world of virtual events:
It’s essential that all events get off on the right foot! To make sure that happens, we’ve mapped out a few options to get the blood flowing and heart pumping before you get down to business. Perfect for bringing the team together and revving those at-home engines before a day of webinars or presentations.
POUR O’CLOCK - in a box!
We’ve all had our fair share of these over the past few months (or at least we hope you have!), so if you want to stand out you have to amp things up. We’re shipping out the necessary accessories for a successful "Pour O'Clock". The boxes come complete with a bottle of champers, bag of yummy crisps and even a BINGO board to get everyone involved.
Party time! Excellent!
We’ve got the amazing Thomas Dixon joining next week’s Marketing Team event to dazzle and astound- all over Zoom! As the grand finale of a two-day marketing team summit, we wanted to be sure that we can engage the 60 attendees and even have the opportunity for their kids to get involved!
Oh the power of magic…(and wi-fi!).
These are just a few of the creative ways we've been adding a bit of oomph to our zooms.
You can expect more where that came from in the next few weeks.
We've got quite a few tricks up our sleeve to support large scale events and summits so if you like the photo at the top of this post, you'll LOVE our next announcement!
WATCH THIS SPACE!
event management - getting creative
The events industry has changed dramatically in the wake of the Covid19 outbreak- extending far beyond the popular festivals, long-awaited weddings and garden grilling.
Corporate outings, summits, product launches and workshops have all come to a sharp halt.
As part of a busy and growing Events Team, we found ourselves facing empty calendars.
Collectively as a population, job stability and financial security has been a shared concern as we’ve navigated these new and uncertain times – and as Event Managers without any events, we’d be lying if we said we weren’t initially anxious as to what the ‘new normal’ held for us.
We had to learn fast, plan and adapt to our new working environment. What had been future plans to virtualise and stream our events became an immediate necessity. Right away, we dove into researching virtual event communication platforms and equipment, learning how to maximise their potential. Taking to webinars and demos, studying the various ways to engage audiences online became our primary focus.
Identifying the smaller details that make a big difference to virtual events has been of paramount importance to ensure we maximise the value we can bring to our clients. Key areas of focus for our research have been how to -
After producing new strategies and workflows for different event briefs so far, we’re continuing to work hard to expand upon our skills to adapt to this new way of managing events.
The AP&C Team as a whole have been working hard to assist each other across departments – many of which have seen an increase in demand in this unforeseen climate. Now more than ever we have banded together (whilst apart) to share roles, ideas and skills to adapt the business to this new situation. This experience has been an incredible exercise in teamwork and interdepartmental cohesion!
Although the way we are working may have changed in ways we didn’t expect this year, from this has come a diverse new set of skills, greater adaptability and, ultimately, a stronger team.
Hoping you are all staying well, thanks for reading -
AP&C Events Team
Help us to reach our goal as we WALK/RUN/CYCLE our way to 500 miles!
You donate £500 and we'll donate £500 more!
It is with the public support, that they may continue to support our community.
It is crucial now more than ever that we support our front-line services helping to keep our community safe during the Covid-19 crisis. That is why we are committed to supporting West Berkshire Rapid Response Cars.
West Berkshire Rapid Response Cars support our community by providing fully equipped rapid response vehicles to off duty ambulance staff, enabling them to attend 999 medical emergencies when ambulances may be delayed or redirected if needed more urgently elsewhere. Relying entirely on donations, it is crucial that they receive the support they need to keep their vehicles running safely and effectively.
We want to be sure they are able to do just that.
Our team are pledging to walk, run and ride to a total of 500 miles within 5 working days, in our lunch breaks and after work, as we aim to raise £500 in donations.
We will be following all social distancing guidelines throughout while contributing to this mileage target both during outside exercise and in our homes.
You donate £500 and we'll donate £500 more!
AP&C is committing to match fund our £500 fundraising target to bring our total to £1000.
As a bit of extra incentive for the team to rack up those miles, AP&C will donate £1 for every mile over the 500 mark the team completes within the 5 days!
Each day, as we tally our team miles, it won't be solely about the numbers, but about the bigger picture. The real-life, real-time results of our efforts. So please join us in supporting our front-line workers.
We're all in this together.
For more information on WBRRC and to get involved in our mission, visit our fundraising page :
AP&C for WBRRC
STAY TUNED FOR PROGRESS AND UPDATES!