what we've been up to at the Orchard
We thought we would quickly touch base to give you an update on the goings on here at AP&C. Although we’ve been open for business, it has certainly been anything but usual adapting to the changes that come with social distancing.
In recent weeks we have been fortunate to have the opportunity to support the jobs being done by our valued essential workers. Our print machines have been working hard to ensure the essential businesses we work with have the signage and printed materials they need.
In the Studio:
The studio has been full steam ahead, continuing to support our ongoing client projects and campaigns as well as planning ahead for new ones. This includes visual support of virtual meetings, small business social media communications and even a bit of re-branding for clients who want to make the most of this time of transition. The Creative Team have had our backs from home!
In the Marketing Lounge:
Staying adaptable and proactive is our focus! The team have one eye ahead, and one eye on comms to be sure our clients and their customers are kept up to date. The Marketing Team have been busy looking ahead to stay on top the of fast-changing industry trends.
As a team, our mission is to facilitate the work of our essential workers, support our trusted clients, and stay ahead of the curve as we all work together to flatten the curve.
There you have it! That’s the scoop from here at AP&C!
We hope you’re all doing well and finding ways to make the most of your time working from home and look forward to seeing you again soon!
Should there be any way in which we can support you, your business, or otherwise, don’t hesitate to give us a shout. We’ve got your back in these changing times!
ap&c local : coming this december!
Apple Print Local - 20 Market Street - Newbury - RG14 5DP
We are delighted to announce our new retail venture in the heart of Newbury, Apple Print Local.
From lunchtime strolls in Victoria Park, to pies at The Catherine Wheel, to a day at the races - we love Newbury and we’ve called it ‘home’ for 34 years.
From our humble beginnings as a print house we have expanded our range into a full-service marketing agency with a team of in-house professionals covering graphic design, project management, telemarketing, account management and international event management – to name a few! Our business has grown and, naturally, so has our office!
Whilst we continue to grow, as a proud local business of Newbury, it’s important to us that we are still… local!
Our Apple Print Local retail store will bring our trusted print and design expertise to the centre of Newbury to support local residents and businesses in the community.
We’ll be offering a full range of services including printing, POS, posters, banners, stationery, scanning, photo printing – and more!
It’ll be the same great service you know to expect from AP&C, with the added benefit of knowing you can pop in a speak to one of our professionals in store, for on the spot support.
You’ll find Apple Print Local on Market Street and of course, being a part of the AP&C family, you know you’ll also find the team there ready with a warm welcome, lots of laughs and expert service.
We’re looking forward to seeing you soon!
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social media : the ap&c way
It's Tuesday and you're working from home (yay!).
That means Nigel won't be distracting you with this week's thrilling instalment of
"Weekend Tales from My Garden"
(spoiler alert: he still hasn't figured out how to get rid of those pesky moles).
That means you've got plenty of time to conquer your social media, once and for all.
#1: Go down the social rabbit-hole!
Go ahead down that distracting road! You know the one.
It's somewhere between the baby otter videos and the Pinterest thread of DIY shelves for the 4-bedroom house you totally don't own (yet..)
Here is your chance to redeem yourself!
Scroll through the pages of favourite hashtags, similar brands, competitors and influencers, taking note of trends and commonalities.
#2: Schedule 1 month of posts
Set up an excel spreadsheet to map out 30 days of posts to be scheduled. Be sure to account for any holidays and consider labelling certain days of the week with their own themes. Themes like "Monday Motivation" or "Fun Fact Friday" are great for weekly inspiration.
#3: Define your brand guidelines
Visual consistency is key to social media! Defining your logo, colour palette and signature font are small details which, when used consistently, make a big impact!
#4: Create a cache of post-worthy images
Round up photos of your projects, photos with happy customers, team headshots, and create a few simple social templates into one convenient place. Pick and post as needed!
#5: Blog, blog, blog
Not to be confused with "blah blah blah". No! Blogs are not just for crazy cat ladies. They're a great way to touch base with your audience in a casual and more conversational tone. Make company announcements, tell a few jokes, give a few tips and tricks of the trade...you name it!
If you're interested in your topic, your audience will be too.