​We thought we would quickly touch base to give you an update on the goings on here at AP&C. Although we’ve been open for business, it has certainly been anything but usual adapting to the changes that come with social distancing.
 
In recent weeks we have been fortunate to have the opportunity to support the jobs being done by our valued essential workers. Our print machines have been working hard to ensure the essential businesses we work with have the signage and printed materials they need.

• We have successfully donated the signage necessary for operation of the NHS primary care response hub in Newbury.

 

• We have produced Ventilator User Manuals for an industry leading medical company, with 3000 copies produced to date- the largest of our projects completed during this lockdown period.

 
In the Studio:
 
The studio has been full steam ahead, continuing to support our ongoing client projects and campaigns as well as planning ahead for new ones. This includes visual support of virtual meetings, small business social media communications and even a bit of re-branding for clients who want to make the most of this time of transition. The Creative Team have had our backs from home!
 
In the Marketing Lounge:
 
Staying adaptable and proactive is our focus! The team have one eye ahead, and one eye on comms to be sure our clients and their customers are kept up to date. The Marketing Team have been busy looking ahead to stay on top the of fast-changing industry trends.
 

It's Tuesday and you're working from home (yay!).
That means Nigel won't be distracting you with this week's thrilling instalment of
 "Weekend Tales from My Garden" 
(spoiler alert: he still hasn't figured out how to get rid of those pesky moles).
That means you've got plenty of time to conquer your social media, once and for all.

#1:  Go down the social rabbit-hole!

Go ahead down that distracting road! You know the one.
It's somewhere between the baby otter videos and the Pinterest thread of DIY shelves for the 4-bedroom house you totally don't own (yet..) 
Here is your chance to redeem yourself!
Scroll through the pages of favourite hashtags, similar brands, competitors and influencers, taking note of trends and commonalities.

#2:  Schedule 1 month of posts
 
Set up an excel spreadsheet to map out 30 days of posts to be scheduled. Be sure to account for any holidays and consider labelling certain days of the week with their own themes. Themes like "Monday Motivation" or "Fun Fact Friday" are great for weekly inspiration.
 
#3:  Define your brand guidelines
 
Visual consistency is key to social media! Defining your logo, colour palette and signature font are small details which, when used consistently, make a big impact!
 
#4:  Create a cache of post-worthy images
 
Round up photos of your projects, photos with happy customers, team headshots, and create a few simple social templates into one convenient place. Pick and post as needed!
 
#5:  Blog, blog, blog

Not to be confused with "blah blah blah". No! Blogs are not just for crazy cat ladies. They're a great way to touch base with your audience in a casual and more conversational tone. Make company announcements, tell a few jokes, give a few tips and tricks of the trade...you name it!
If you're interested in your topic, your audience will be too.