Marketing strategy

Having the budget alone is not enough for most companies to make their marketing work for them. We have not only marketing brains but also business brains, helping us understand how the money you spend on marketing can offer a real return - now and in the future. We can help steer you towards the right channels, work out where your prospects hang out and how to best engage them. 
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CALL US ON +44 (0) 1635 521654 NOW

WHO?

ONE

Understanding who your clients are and what makes them tick is the first thing we do. We will never be the experts in your business or products, like you, but we do understand buying patterns, triggers, decision makers and budget holders. Working together, we can make sure that when we start communicating our message the right people are listening.

WHAT?

TWO

What are you selling? Why do your prospects need it? What great deal/demo/health-check can you offer as an incentive? Once we have answered these questions it helps our copywriters hit the spot first time, saving changes later. We get excited by these things here at AP&C and love drawing a picture with words, good copy wins the day.

WHERE?

THREE

Oh so many channels, which do we use? Well that question is answered by the first two. Once we know the who and what, we can choose the where. Usually it's a mix of channels- it might be print, it might be social and digital or it might be them all. We can work with you so we know where your message will have the most impact.

“Sometimes a feeling is all we humans have to go on.”
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- James T. Kirk.

“Sell a good night’s sleep – not the mattress.” 

​- Instructor at Academy of Art University

“Marketing is no longer about the stuff that you make, but about the stories you tell."

​- Seth Godin

project examples

Unifii
WEB DEVELOPMENT

​Simple and effective website design upgrades with the user experience leading the way!
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Live site

VMWare
LEAD-GEN CAMPAIGN

Generate end user leads for VMware partners focused ​on HCI.
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Live site

ServiceNow
EVENT COMPETITIONS

Our unique system helps with lead capture at conferences and trade shows.
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See more

Highmetric
EVENT MARKETING

Helping get bums on seats for a fantastic range of events. featuring email, social and telemarketing.

See More

marketing // design // print // Logistics

POWERED BY SERVICE

Service you can ​rely on

If you need help or advice with any aspect of marketing, graphic design or printing please fill in our form and we will come back to you with an answer.

If your need is urgent please call our main office on 01635 521654 and one of our team will be happy to help.