 AP&C tricks of the virtual tradeAP&C Events Team here with an update on some of the exciting new additions tips and tricks we’ve had underway in the world of virtual events: ENERGIZERS It’s essential that all events get off on the right foot! To make sure that happens, we’ve mapped out a few options to get the blood flowing and heart pumping before you get down to business. Perfect for bringing the team together and revving those at-home engines before a day of webinars or presentations.
POUR O’CLOCK - in a box! We’ve all had our fair share of these over the past few months (or at least we hope you have!), so if you want to stand out you have to amp things up. We’re shipping out the necessary accessories for a successful "Pour O'Clock". The boxes come complete with a bottle of champers, bag of yummy crisps and even a BINGO board to get everyone involved. Party time! Excellent! MAGIC! We’ve got the amazing Thomas Dixon joining next week’s Marketing Team event to dazzle and astound- all over Zoom! As the grand finale of a two-day marketing team summit, we wanted to be sure that we can engage the 60 attendees and even have the opportunity for their kids to get involved! Oh the power of magic…(and wi-fi!). These are just a few of the creative ways we've been adding a bit of oomph to our zooms.
You can expect more where that came from in the next few weeks. We've got quite a few tricks up our sleeve to support large scale events and summits so if you like the photo at the top of this post, you'll LOVE our next announcement! WATCH THIS SPACE!
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 event management - getting creativeThe events industry has changed dramatically in the wake of the Covid19 outbreak- extending far beyond the popular festivals, long-awaited weddings and garden grilling. Corporate outings, summits, product launches and workshops have all come to a sharp halt. As part of a busy and growing Events Team, we found ourselves facing empty calendars. Collectively as a population, job stability and financial security has been a shared concern as we’ve navigated these new and uncertain times – and as Event Managers without any events, we’d be lying if we said we weren’t initially anxious as to what the ‘new normal’ held for us. We had to learn fast, plan and adapt to our new working environment. What had been future plans to virtualise and stream our events became an immediate necessity. Right away, we dove into researching virtual event communication platforms and equipment, learning how to maximise their potential. Taking to webinars and demos, studying the various ways to engage audiences online became our primary focus. Identifying the smaller details that make a big difference to virtual events has been of paramount importance to ensure we maximise the value we can bring to our clients. Key areas of focus for our research have been how to -
After producing new strategies and workflows for different event briefs so far, we’re continuing to work hard to expand upon our skills to adapt to this new way of managing events.
The AP&C Team as a whole have been working hard to assist each other across departments – many of which have seen an increase in demand in this unforeseen climate. Now more than ever we have banded together (whilst apart) to share roles, ideas and skills to adapt the business to this new situation. This experience has been an incredible exercise in teamwork and interdepartmental cohesion! Although the way we are working may have changed in ways we didn’t expect this year, from this has come a diverse new set of skills, greater adaptability and, ultimately, a stronger team. Hoping you are all staying well, thanks for reading - AP&C Events Team |
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July 2021
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