SEO is key to successful marketing of a business. It increases visibility of the company content, linking traffic back to the company website. SEO should be an integral part of your marketing plan as every second of everyday, someone is searching on Google (other search engines are available).
Why businesses need SEO to take their brand to the next level
It is crucial to understand how people use search engines. In order to find out this information, competitive research into analysing the sites in search results needs to be done. This will enable you to find out the competitive topics which will show you what is working in your business. Once you’ve done the research, more relevant content can be created to gain more context to expand on topics your target audience would like to see.
SEO methodologies can be applied to any searching platforms. App stores, YouTube and video channels can also be optimised. Another good idea is to get your company set up on Google My Business which can also be optimised to improve rankings as well. Any searchable platforms are adaptable to SEO which provides opportunities to maximise brand visibility.
Your company needs to be as visible as it can be. Make sure you optimise even beyond the search engine to lead to further results. The last thing to think about is the search engine experience, which is all about optimising for people, rather than just the search engine. Content strategies need to be specifically targeted for customers, rather than the purpose of ranking higher in search engines, which should in turn make your business more successful in search engines. Don’t forget to optimise your titles, meta descriptions, header tags, and content. Finally, ensure that the URLs are search friendly.
Optimise at every opportunity possible. You will need to understand your company, know your unique selling point and the company’s vision. Use this to guide strategy metrics and goals to make your company content more successful. It is also crucial to understand your audience, that way your SEO will be more successful.
SEO doesn’t happen overnight. The more time, effort and budget spent on SEO will improve your website and have a noticeable impact in years to come. Your website should sit on at least page 2 of Google as click throughs drop dramatically after page 2, to virtually nothing.
To make a start you should follow these basic tips to improve your ranking:
If you need any assistance with your SEO please get in touch today.
2020 has certainly been a year for change, with the Covid-19 pandemic seeing many limitations put in place for people and businesses across the globe. Face to face events is one thing that we have seen change dramatically. With all large gatherings put on hold this has meant events of any size have seen the same conclusion.
Businesses have had to find an alternative way to hold all types of events and gatherings, because although safety is paramount, business must go on. With this we have seen virtual events take off exponentially to fill the void in the lack of face to face meetings and businesses have taken this in their stride. Just about everything has now gone virtual from staff communication to roundtables, workshops and conferences.
What will happen when we have a choice again?
Virtual events are likely to stay, as they are a powerful way to build engagement with audiences anywhere. Physical events will come back, and we can’t wait to actually see people in real life again. They won’t however replace virtual events, they will exist alongside them. With even the introduction of hybrid events combining physical and virtual together. Advantages of virtual events is that it can be recorded, and you have the ability to watch on demand, meaning individuals who can’t attend a live event can access your event remotely, exposing your brand to a larger audience for a longer period of time.
Another advantage with virtual events is that it gives you access to valuable data. We all know that data driven marketing campaigns have proven to be massively successful, enabling us to better target our campaigns, improve our relationships and close deals. Virtual events neatly present conversation notes and provide lists of leads that can be instantly imported into CRM or marketing systems. These leads can be followed up quickly to grow the relationships they sparked at your event.
We know that no two events are the same and our AP&C Events Team are happy to tailor our services to meet individual needs to ensure your event is unique and reaches its full potential.
We have thought outside the box to offer a diverse range of service and product options to elevate your virtual events, right from the consultancy, to design customisation and even merchandising your event. Being virtual doesn’t have to be boring…