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20/8/2020

5 Tips For A Successful Webinar

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5 tips for a successful webinar


​The average human attention span is… not long. We’d check how long, but our attention span isn’t long enough to look.
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We all know by now that trying to hold a virtual audience’s attention is no mean feat, so here’s 5 quick tips to keep your attendees’ attention whilst presenting on your next webinar!
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1. Practice makes perfect
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Your presenting skills will no doubt grow with practice as you learn from each webinar experience.
  • Run a rehearsal at least 24-48 hours prior to allow time for any last-minute fixes.
  • Why not invite a trusted colleague to offer constructive feedback? Or record your session and see for your yourself!
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2. Consider their goals
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Deliver content that appeals to what they want and need to keep your audience present and engaged.
  • Try to avoid shaping your content around yours/your brand’s needs.
  • Try to avoid opening with a sales pitch.
  • Consider the right angle that is appropriate to present your content from.​​

3. Mix it up
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Keep your audience on their toes by varying the content styles throughout your webinars.
  • Use your interactive options - Q&As and polls.
  • Make visually engaging presentations with image heavy slides and embedded video.
  • Go light on the text– use your audio to deliver the majority of the content and use your visual slides to supplement this instead.
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4. Show your personality!
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You may not be able to see them, but they can still see you! Show the personality and energy you would bring to an in-person event!
  • Smile! Of course everyone would like to see you enjoying yourself! And this can carry in your voice, helping you sound happy and engaged.
  • Use cue cards or take cues from the presentation rather than reading from a script, to help give a more natural and conversational delivery.
  • It’s not a race – take your time, be present with your audience, use humour, embrace silences and pauses (they’re not as long as they seem) and relax in to it.

5. Add some comic relief

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Infuse your content with lighter segments to break up the content and keep it fun!
  • Why shy away from virtual fatigue? It’s not a secret, we all know it happens, you can make light of it with your audience and acknowledge you’ll be doing your best to combat it!
  • Add some humour in to your presentation - throw in some puns, memes, dad jokes – wouldn’t you enjoy that if you were in the audience?!
  • Maybe open segments with an interesting/surprising fact (on or off topic!) or a joke.
  • Make it interactive with the chats and polls! Why not make them a bit silly with some funny opinion polls or quiz questions?!
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​What good are lessons if you can't share them? Give a shout to our Events Team for some webinar guidance - caitlin.venedam@appleprint.co.uk

The AP&C Virtual Events Checklist
File Size: 54 kb
File Type: pdf
Download File

And while we're at it, feel free to download our Virtual Events Checklist  to share with your presenters and panellists to be sure your events get off on the right foot.


AUTHOR:  CAITLIN V.
DATE:  20TH AUGUST 2020

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17/8/2020

Keeping Your Virtual Event Guests Present-ly Surprised

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Keeping Your Virtual Event Guests Present-ly Surprised

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​​We all know that, in this sea of zoom calls and virtual events that is 2020, it can sometimes be tricky to maintain our full focus and concentration for the entirety of these sessions and to remain, well, present. 
 
We’ve been working with our clients on ways to make virtual meetings and events more exciting, interactive and engaging, to combat virtual fatigue!

One way we have found to keep our guests on their toes and actively engaged in our sessions is to plan surprise parcels & presents to open throughout the event agenda- because who doesn’t love a gift-wrapped surprise in the post?!

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And rather than just a ‘thank you’ present for attending, we’ve been linking these parcels to the event itself, sending (sometimes vaguely with a little imagination!) on-topic gifts and treats to open - 
 
EMEA update? Different region-appropriate continental snacks for everyone to open together and enjoy during each session!
 
Themed event? On-theme fun gifts, maybe linking to each session with a pun-tastic title!
 
Of course, different situations and budgets will suit different ideas – but even something as simple as envelopes with the next activity, talking point, a fun fact, or a joke inside (…maybe with something sweet in there as a treaty bonus!) still adds a tangible, interactive (and maybe tasty!) experience to your virtual events. 
 
We like to think outside the box, so - believe it or not - inflatable flamingos, biscuits and sun cream, along with some pretzels, glow sticks and picnic blankets, are just some of the surprises we’ve managed to work into our zoom meetings!
 
What not try this for your next virtual event or meeting? Just an idea to inject some real-life, gift-wrapped fun into our virtual reality!

Send an email to the team at info@appleprintmarketing.co.uk and we'll help you build the best box for your guests!

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  • Home
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