For all our online needs, from concept to build, we do it all.
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Just having budget is not enough for most people to make their marketing work for them. We don't only have marketing brains but also business brains, helping us understand how the money you spend on marketing can turn into a real return, either now or in the future. We can help stear you towards the right channels, work out where your prospects hang out and then how to best engage them.
Understanding who your clients are and what makes them tick is the first thing we do, we will never be experts, like you, in your business or products but we do understand buying pattens, triggers, decision makers and budget holders. Working together we can make sure that when we start communicating our message, the right people are listening.
“Sometimes a feeling is all we humans have to go on.”
What are we selling, why do your prospects need it, what great deal/demo/health-check can you offer as an incentive? Once we have answered these questions it helps our copywriters hit the spot first time saving changes later. We get excited by these things here at AP&C and love drawing a picture with words, good copy wins the day.
Oh so many channels which do we use? Well that question is answered by the first two questions, once we know who and what we can choose the where. Usually it's a mix of channels, might be print, might be social and digital or it might be them all. We can work with you so we know where your message will have the most impact.
“Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin
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