STRATEGIC, CREATIVE, MULTI CHANNEL
SMARTER CAMPAIGNS. SHARPER MARKETING
AP&C combines AI tools with 40 + years of marketing, events and print expertise to find the right audiences, plan faster and deliver campaigns that perform.
AI THAT WORKS BEHIND THE SCENES, SO YOUR CAMPAIGN WORKS ON THE FRONT LINE
Since 1986, AP&C has helped brands connect, engage and grow. Today, AI is built into how we plan, research and deliver that work.
We use AI tools, including Claude and HubSpot's AI features, to research markets, build and verify contact data, shortlist event venues and speed up creative production. Our team then checks, refines and delivers every output.
The result: better-targeted campaigns, faster turnarounds and more time spent on the strategy and creativity that make the difference.
COLLABORATIVE, TRANSPARENT, RESULTS-DRIVEN
AI-ENABLED SERVICES
Our approach is collaborative, transparent and results‑driven:
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Campaign data intelligence – We use AI research tools to build verified, prioritised B2B contact lists for your target accounts. Every list is checked against your ideal customer profile and your CRM, so you reach the right decision makers, not just more names.
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Intent-led and demand gen campaigns – AI helps us spot accounts showing buying signals, from website visits to topic research. We then build outreach around what those accounts care about right now.
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Deal revival and re-engagement – We analyse stalled and qualified-out opportunities in your CRM to find the ones worth another conversation, then plan a campaign to win them back.
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Partner Marketing – For tech vendors and their channel partners, AI speeds up account research, messaging and campaign localisation across regions.
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Creative and content – AI supports our designers and writers with research, first drafts and variations. Every final piece is crafted and approved by our creative team.
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CRM and data quality – As a HubSpot Solutions Partner, we use AI tools to audit, clean and enrich CRM data, so your reporting and targeting stay accurate.
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Print, promo and logistics – AI helps us plan quantities, timelines and logistics for print and promotional campaigns, so materials arrive on time and on budget.
AI PLUS PEOPLE. NEVER AI
INSTEAD OF PEOPLE
READ ALL ABOUT IT
AI-INTEGRATED MULTI-CHANNEL CAMPAIGNS
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Discover. We start with a conversation about your goals, audience and targets, just as we always have.
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Research with AI. AI tools gather market, account and contact insight at speed.
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Verify by hand. Our team checks every list, venue and draft for accuracy and fit.
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Deliver. We run the campaign, event or production, keeping you informed throughout.
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Celebrate and improve. We measure results and feed the learning into your next campaign.
Your data, handled properly - We follow UK GDPR in everything we do. Client data is used only for your campaigns, and we don't put confidential information into public AI tools.
FAQ
YOUR QUESTIONS ANSWERED
Our approach is collaborative, transparent and results‑driven:
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Does AI replace your team? – No. AI handles research and repetitive tasks. Our people handle strategy, creativity, relationships and quality control.
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Which AI tools do you use? – We use Claude, HubSpot AI, Whatagraph, Co-Pilot and other tools chosen for each task. We review our toolset regularly as the technology moves on.
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Is my data safe? – Yes. We follow UK GDPR, use client data only for your campaigns and never share it with public AI models.
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Can you help us use AI in our own marketing? – Yes. We can advise on AI-ready data, CRM set-up and campaign workflows, from HubSpot configuration to llms.txt files and structured data on your website.
GET TO KNOW US
THE MARKETING TEAM
Our Marketing Team connects creativity with strategy, turning ideas into campaigns that inspire and deliver results. Meet the storytellers behind the strategy!
MAUREEN SADLER
Client Engagement Director
ELLIE GLIDDON
Head of Marketing
DECLAN WAITE
Senior Account Manager
JORDAN CRIPPS
Digital Account Manager
HEATHER EASTWOOD
Marketing Campaign Manager
SOPHIA BEVAN
Account Executive
AVI RAMAMURTHY
Data & Research Specialist
OUR SERVICES
DISCOVER WHAT WE DO
AP&C Used AI research to build a verified list of 300 target executives,shortlisted three venues in 48 hours and ran a personalised invitation campaign - GREAT WORK
Suzy Worby
Checkmarx
