Here at AP&C we have always been very charitable over the years. We’ve done charity cycle rides, printed calendars and programs for charities, and even had employees dress up to do the annual pancake race in Newbury Town centre.
Lockdown inspired us once again, and so we launched our first social charity campaign to start giving back to things our community finds important.
Our first social driven charity campaign received a huge response. We asked you guys to choose which charity you wanted us to donate £500 to, in addition we were giving one lucky nominator a years’ free Netflix subscription. The chosen charity was the “French Bulldog Rescue GB” with a staggering vote. We are so pleased as this is a totally volunteer based rescue funded only by contributions. To find out more about the rescue please visit https://www.frenchbulldogrescuegb.co.uk/
Off the back of this campaign we will be running our next social competition but this time focusing on four charities from West Berkshire that are all local to our Newbury office. All of these charities received the most votes from our first campaign.
Swings and Smiles https://www.swingsandsmiles.co.uk/
West Berkshire Rapid Response Cars http://www.wbrrc.co.uk/
West Berkshire Mencap https://www.wbmencap.org/
West Berkshire Therapy Centre http://www.westberkshiretherapycentre.org.uk/
Hopefully we are coming to the end of a hard last 18 months with Covid-19. In the effort to add a little extra good to the world, it’s great to get involved with random acts of kindness to boost your mental health. Here’s a few top tips of the charities you could support:
What Are The Best Promotional Items Your Customers Will Respond To?
More than 80% of consumers crave promotional items.
If 80% of your customers crave them, you need to ensure your brand is satisfying this craving! The last thing you want is to give away promotional items that are boring or don’t add return on investment.
Better quality promotional items that your customers appreciate are likely to last longer, create more impressions and generate a higher ROI. So our goal as marketers should always be to give the best promotional items that have a wow factor and build brand goodwill.
The best promotional items are the ones that:
So here’s our top 5 promotional items to give to your clients and prospects…
1.Metal thermos bottle
Everyone loves our custom metal drinking bottles as they’re eco-friendly and sustainable. With a large number of us returning to the office this year, our water bottles make the perfect gift for your staff or customers. A metal thermos water bottle is a brilliant marketing tool that will showcase your brand whilst keeping you hydrated, they can also be individually personalised!
SEO is key to successful marketing of a business. It increases visibility of the company content, linking traffic back to the company website. SEO should be an integral part of your marketing plan as every second of everyday, someone is searching on Google (other search engines are available).
Why businesses need SEO to take their brand to the next level
It is crucial to understand how people use search engines. In order to find out this information, competitive research into analysing the sites in search results needs to be done. This will enable you to find out the competitive topics which will show you what is working in your business. Once you’ve done the research, more relevant content can be created to gain more context to expand on topics your target audience would like to see.
SEO methodologies can be applied to any searching platforms. App stores, YouTube and video channels can also be optimised. Another good idea is to get your company set up on Google My Business which can also be optimised to improve rankings as well. Any searchable platforms are adaptable to SEO which provides opportunities to maximise brand visibility.
Your company needs to be as visible as it can be. Make sure you optimise even beyond the search engine to lead to further results. The last thing to think about is the search engine experience, which is all about optimising for people, rather than just the search engine. Content strategies need to be specifically targeted for customers, rather than the purpose of ranking higher in search engines, which should in turn make your business more successful in search engines. Don’t forget to optimise your titles, meta descriptions, header tags, and content. Finally, ensure that the URLs are search friendly.
Optimise at every opportunity possible. You will need to understand your company, know your unique selling point and the company’s vision. Use this to guide strategy metrics and goals to make your company content more successful. It is also crucial to understand your audience, that way your SEO will be more successful.
SEO doesn’t happen overnight. The more time, effort and budget spent on SEO will improve your website and have a noticeable impact in years to come. Your website should sit on at least page 2 of Google as click throughs drop dramatically after page 2, to virtually nothing.
To make a start you should follow these basic tips to improve your ranking:
If you need any assistance with your SEO please get in touch today.
2020 has certainly been a year for change, with the Covid-19 pandemic seeing many limitations put in place for people and businesses across the globe. Face to face events is one thing that we have seen change dramatically. With all large gatherings put on hold this has meant events of any size have seen the same conclusion.
Businesses have had to find an alternative way to hold all types of events and gatherings, because although safety is paramount, business must go on. With this we have seen virtual events take off exponentially to fill the void in the lack of face to face meetings and businesses have taken this in their stride. Just about everything has now gone virtual from staff communication to roundtables, workshops and conferences.
What will happen when we have a choice again?
Virtual events are likely to stay, as they are a powerful way to build engagement with audiences anywhere. Physical events will come back, and we can’t wait to actually see people in real life again. They won’t however replace virtual events, they will exist alongside them. With even the introduction of hybrid events combining physical and virtual together. Advantages of virtual events is that it can be recorded, and you have the ability to watch on demand, meaning individuals who can’t attend a live event can access your event remotely, exposing your brand to a larger audience for a longer period of time.
Another advantage with virtual events is that it gives you access to valuable data. We all know that data driven marketing campaigns have proven to be massively successful, enabling us to better target our campaigns, improve our relationships and close deals. Virtual events neatly present conversation notes and provide lists of leads that can be instantly imported into CRM or marketing systems. These leads can be followed up quickly to grow the relationships they sparked at your event.
We know that no two events are the same and our AP&C Events Team are happy to tailor our services to meet individual needs to ensure your event is unique and reaches its full potential.
We have thought outside the box to offer a diverse range of service and product options to elevate your virtual events, right from the consultancy, to design customisation and even merchandising your event. Being virtual doesn’t have to be boring…
2020 has been a tough and challenging for us all. The spread of the COVID19 virus has caused a ripple effect in our daily lives where activities we once found unusual, have become the new norm. These include wearing a face mask, social distancing and rushing to stores before the national curfew begins.
We at Apple Print & Creative, gathered together (in a safe way) to create a symbolic moment of blasting year 2020 away. We literally did this through the use of party poppers! Some of us gathered, socially distanced because safety comes first, and used shiny and colourful party poppers to great effect. They were handed out one by one and before you knew it, the noise “Bang” was symphonised around us. It was both exciting and terrifying.
Year 2020 has not been the best but stay positive and stay strong for 2021.
2020 has been a turbulent year for us all due to covid 19 and it has changed how we go through our daily life. Things such as a national lockdown or wearing a facemask has become our new norm. I am sure you can agree that these changes have been something to adjust to. It gives pleasure for us to globally celebrate the new breakthrough of a vaccine. With year 2021 approaching just around the corner, we can look forward to creating a more positive year. We give you tips for your business to thrive through 2021, where you can create a positive business for a positive new year.
1. Embracing change
Changes have been made due to covid 19. Moving into 2021, it is these changes that will need to be embraced in order to stay ahead. Market trends change all the time, so this hopefully won’t be too much of a task. With an eye for catching unique opportunities to move your business forward, and a mind for brainstorming the possibilities of dominating the market, your business should thrive.
2. Keeping customer experience
Customer experience is always the forefront of impressions when it comes to your business. Good customer experience can range from having a user-friendly website to friendly communication from staff. Post covid 19, 59% of consumers cared more about customer experience before they decided what company to buy from. This is an example of how powerful customer experience will be in dictating purchases in year 2021. If this is something you are already doing for your business, then keep up the good work. Afterall happy customers, happy business.
3. Data driven decision making
We will use an analogy to explain this. Let us pretend that data is gold. Effort needs to be used in order to find the data which is gold. At first you are unaware of where the gold is, so you make hit and miss mining attempts to find it. When you find a gold mine, you know you have found a winner. Data needs to be collected overtime in order to make determinations for the best direction to take your business where you are more likely to increase conversion rates.
4. Realtime customer service
Real time customer service is being able to engage with customers without delay. This is a form of providing a good customer experience and using data for effective decision making. This can be done from taking a proactive approach in ensuring enough staff are available on popularly used platforms, to offering self-service to customers in order for them to complete the service without the wait for staff. Not only will real time service make your customers happier, it will also benefit your business. If your business has not incorporated this yet, now is the time to!
5. Enjoy the new year!
Most of all, don’t forget to enjoy the new year! If your business is oozing with happiness, it will surely rub off on to your customers. A saying goes, work hard play hard. We say, enjoy 2021.
AUTHOR: JOY DIDEOLA
DATE: 10 DECEMBER 2020
Greetings from The Orchard!
This update is all about community. Which means it’s all about you!
A wonderful result of the trying times we've all experienced has been the abundance of support of local businesses such as ourselves. In this newsletter, we want to extend our thanks and keep spreading the love!
fall in love with local
We are hereby deeming this fall the time to show your favourite local businesses some love. If you have a go-to coffee shop or neighbourhood nook you love to frequent, we'd love to shout about it. Reply to this email to nominate your favourite spots and tell us why!
If you are a local Newbury or Berkshire business who is interested in getting involved, give Caitlin a shout!
ap&C local : coming this december!
Whilst we continue to grow, as a proud local business of Newbury, it’s important to us that we are still… local!
Our Apple Print Local retail store will bring our trusted print and design expertise to the centre of Newbury to support local residents and businesses in the community.
We’ll be offering a full range of services including printing, POS, posters, banners, stationary, scanning, photo printing – and more!
KEEP AN EYE OUT FOR OUR NEW SHOP FRONT ON MARKET STREET!
AP&C IN SUPPORT OF WEST BERKSHIRE SUICIDE PREVENTION
As part of our ongoing initiatives to support organisations that support the community, we are currently working to develop a new website that ensures all the contact information of local and national mental health organisations is easily accessible to the public.
We believe that everyone has a role to play in reducing the number of suicides and improving support for those affected by suicide. By working together we can have a greater impact and save more lives. Our web design team are working hard to do just that. More to come...
all hands highlights
To round off September, we held our first All Hands meeting since lockdown! It was also our first virtually connected and socially distanced meeting – EVER!
We feel very fortunate to have welcomed an apprentice and 8 new starters to the business since lockdown.
It was a great opportunity to touch base and give shout outs to jobs well done across the business despite the hurdles we have all been met with.
Thanks to Bonsai, our new event platform, and some trusty wi-fi, the team could finally meet as a whole.
Onward and upward!
AUTHOR: ANDREW WATTS
DATE: 23 OCTOBER 2020
5 tips for a successful webinar
The average human attention span is… not long. We’d check how long, but our attention span isn’t long enough to look.
We all know by now that trying to hold a virtual audience’s attention is no mean feat, so here’s 5 quick tips to keep your attendees’ attention whilst presenting on your next webinar!
1. Practice makes perfect
Your presenting skills will no doubt grow with practice as you learn from each webinar experience.
2. Consider their goals
Deliver content that appeals to what they want and need to keep your audience present and engaged.
3. Mix it up
Keep your audience on their toes by varying the content styles throughout your webinars.
4. Show your personality!
You may not be able to see them, but they can still see you! Show the personality and energy you would bring to an in-person event!
5. Add some comic relief
Infuse your content with lighter segments to break up the content and keep it fun!
What good are lessons if you can't share them? Give a shout to our Events Team for some webinar guidance - email@example.com
AUTHOR: CAITLIN V.
DATE: 20TH AUGUST 2020
Keeping Your Virtual Event Guests Present-ly Surprised
We all know that, in this sea of zoom calls and virtual events that is 2020, it can sometimes be tricky to maintain our full focus and concentration for the entirety of these sessions and to remain, well, present.
We’ve been working with our clients on ways to make virtual meetings and events more exciting, interactive and engaging, to combat virtual fatigue!
One way we have found to keep our guests on their toes and actively engaged in our sessions is to plan surprise parcels & presents to open throughout the event agenda- because who doesn’t love a gift-wrapped surprise in the post?!
And rather than just a ‘thank you’ present for attending, we’ve been linking these parcels to the event itself, sending (sometimes vaguely with a little imagination!) on-topic gifts and treats to open -
EMEA update? Different region-appropriate continental snacks for everyone to open together and enjoy during each session!
Themed event? On-theme fun gifts, maybe linking to each session with a pun-tastic title!
Of course, different situations and budgets will suit different ideas – but even something as simple as envelopes with the next activity, talking point, a fun fact, or a joke inside (…maybe with something sweet in there as a treaty bonus!) still adds a tangible, interactive (and maybe tasty!) experience to your virtual events.
We like to think outside the box, so - believe it or not - inflatable flamingos, biscuits and sun cream, along with some pretzels, glow sticks and picnic blankets, are just some of the surprises we’ve managed to work into our zoom meetings!
What not try this for your next virtual event or meeting? Just an idea to inject some real-life, gift-wrapped fun into our virtual reality!
Send an email to the team at firstname.lastname@example.org and we'll help you build the best box for your guests!
WITH A BIT OF REBRANDING
Hi there! Great to see you.
We believe every business deserves to emerge from lockdown like a phoenix from the ashes. (I mean c’mon, who wouldn’t want to be released back into the world with a whole new image?!) But how does one go about such a majestic transition? Where do you start?
(Hint: it’s not buying feathers in bulk on Amazon)
Lucky for you, our stellar in-house graphic designers have cleverly crafted a simple guide to help steer you in the right direction if you’re looking for a post-lockdown facelift.
You can download here, or follow the infographic below :)
Want to jump to the ending?
Get in touch with the studio directly to get some input tailored specifically to your brand by emailing email@example.com