5 tips for a successful webinar
The average human attention span is… not long. We’d check how long, but our attention span isn’t long enough to look.
We all know by now that trying to hold a virtual audience’s attention is no mean feat, so here’s 5 quick tips to keep your attendees’ attention whilst presenting on your next webinar!
1. Practice makes perfect
Your presenting skills will no doubt grow with practice as you learn from each webinar experience.
2. Consider their goals
Deliver content that appeals to what they want and need to keep your audience present and engaged.
3. Mix it up
Keep your audience on their toes by varying the content styles throughout your webinars.
4. Show your personality!
You may not be able to see them, but they can still see you! Show the personality and energy you would bring to an in-person event!
5. Add some comic relief
Infuse your content with lighter segments to break up the content and keep it fun!
What good are lessons if you can't share them? Give a shout to our Events Team for some webinar guidance - firstname.lastname@example.org
Keeping Your Virtual Event Guests Present-ly Surprised
We all know that, in this sea of zoom calls and virtual events that is 2020, it can sometimes be tricky to maintain our full focus and concentration for the entirety of these sessions and to remain, well, present.
We’ve been working with our clients on ways to make virtual meetings and events more exciting, interactive and engaging, to combat virtual fatigue!
One way we have found to keep our guests on their toes and actively engaged in our sessions is to plan surprise parcels & presents to open throughout the event agenda- because who doesn’t love a gift-wrapped surprise in the post?!
And rather than just a ‘thank you’ present for attending, we’ve been linking these parcels to the event itself, sending (sometimes vaguely with a little imagination!) on-topic gifts and treats to open -
EMEA update? Different region-appropriate continental snacks for everyone to open together and enjoy during each session!
Themed event? On-theme fun gifts, maybe linking to each session with a pun-tastic title!
Of course, different situations and budgets will suit different ideas – but even something as simple as envelopes with the next activity, talking point, a fun fact, or a joke inside (…maybe with something sweet in there as a treaty bonus!) still adds a tangible, interactive (and maybe tasty!) experience to your virtual events.
We like to think outside the box, so - believe it or not - inflatable flamingos, biscuits and sun cream, along with some pretzels, glow sticks and picnic blankets, are just some of the surprises we’ve managed to work into our zoom meetings!
What not try this for your next virtual event or meeting? Just an idea to inject some real-life, gift-wrapped fun into our virtual reality!
Send an email to the team at email@example.com and we'll help you build the best box for your guests!
WITH A BIT OF REBRANDING
Hi there! Great to see you.
We believe every business deserves to emerge from lockdown like a phoenix from the ashes. (I mean c’mon, who wouldn’t want to be released back into the world with a whole new image?!) But how does one go about such a majestic transition? Where do you start?
(Hint: it’s not buying feathers in bulk on Amazon)
Lucky for you, our stellar in-house graphic designers have cleverly crafted a simple guide to help steer you in the right direction if you’re looking for a post-lockdown facelift.
You can download here, or follow the infographic below :)
Want to cut to the chase?
Get in touch with the studio directly to get some input tailored specifically to your brand by emailing firstname.lastname@example.org
getting creative with Promotional merch
When people think of promotional products the first thing that comes to mind is usually something along the lines of a simple branded notebook or pen. Don’t get us wrong, branded pens and pads are great but there are THOUSANDS of new and innovative products that work even better for you when it comes to getting your brand out there and seen.
In our experience, the quirkier the better!
Another assumption is that promotional merchandise is just for the office. FALSE! There are plenty of promotional items that are desirable enough to take pride of place at home.
Here are a few of our favourites:
We think promotional merchandise can be as creative as you want it to be, with the option to have bespoke products made to suit you, why not push the boundaries? We know that promotional merch isn’t something that will just be thrown away, it will be something that sits on your customer’s desk, nightstand or in their car. This acts as a constant reminder of you and your company. So, it is super important that the merchandise you give to your customers represents your brand and its beliefs!
If you have a company mascot or logo that you would like brought to life, why not consider having a product bespoke made? From having a stress ball in the shape of your logo to a USB in the shape of the products you sell, there are loads more ways to incorporate your logo onto promotional merchandise, than you might think.
AP&C tricks of the virtual trade
AP&C Events Team here with an update on some of the exciting new additions tips and tricks we’ve had underway in the world of virtual events:
It’s essential that all events get off on the right foot! To make sure that happens, we’ve mapped out a few options to get the blood flowing and heart pumping before you get down to business. Perfect for bringing the team together and revving those at-home engines before a day of webinars or presentations.
POUR O’CLOCK - in a box!
We’ve all had our fair share of these over the past few months (or at least we hope you have!), so if you want to stand out you have to amp things up. We’re shipping out the necessary accessories for a successful "Pour O'Clock". The boxes come complete with a bottle of champers, bag of yummy crisps and even a BINGO board to get everyone involved.
Party time! Excellent!
We’ve got the amazing Thomas Dixon joining next week’s Marketing Team event to dazzle and astound- all over Zoom! As the grand finale of a two-day marketing team summit, we wanted to be sure that we can engage the 60 attendees and even have the opportunity for their kids to get involved!
Oh the power of magic…(and wi-fi!).
These are just a few of the creative ways we've been adding a bit of oomph to our zooms.
You can expect more where that came from in the next few weeks.
We've got quite a few tricks up our sleeve to support large scale events and summits so if you like the photo at the top of this post, you'll LOVE our next announcement!
WATCH THIS SPACE!
event management - getting creative
The events industry has changed dramatically in the wake of the Covid19 outbreak- extending far beyond the popular festivals, long-awaited weddings and garden grilling.
Corporate outings, summits, product launches and workshops have all come to a sharp halt.
As part of a busy and growing Events Team, we found ourselves facing empty calendars.
Collectively as a population, job stability and financial security has been a shared concern as we’ve navigated these new and uncertain times – and as Event Managers without any events, we’d be lying if we said we weren’t initially anxious as to what the ‘new normal’ held for us.
We had to learn fast, plan and adapt to our new working environment. What had been future plans to virtualise and stream our events became an immediate necessity. Right away, we dove into researching virtual event communication platforms and equipment, learning how to maximise their potential. Taking to webinars and demos, studying the various ways to engage audiences online became our primary focus.
Identifying the smaller details that make a big difference to virtual events has been of paramount importance to ensure we maximise the value we can bring to our clients. Key areas of focus for our research have been how to -
After producing new strategies and workflows for different event briefs so far, we’re continuing to work hard to expand upon our skills to adapt to this new way of managing events.
The AP&C Team as a whole have been working hard to assist each other across departments – many of which have seen an increase in demand in this unforeseen climate. Now more than ever we have banded together (whilst apart) to share roles, ideas and skills to adapt the business to this new situation. This experience has been an incredible exercise in teamwork and interdepartmental cohesion!
Although the way we are working may have changed in ways we didn’t expect this year, from this has come a diverse new set of skills, greater adaptability and, ultimately, a stronger team.
Hoping you are all staying well, thanks for reading -
AP&C Events Team
Help us to reach our goal as we WALK/RUN/CYCLE our way to 500 miles!
You donate £500 and we'll donate £500 more!
It is with the public support, that they may continue to support our community.
It is crucial now more than ever that we support our front-line services helping to keep our community safe during the Covid-19 crisis. That is why we are committed to supporting West Berkshire Rapid Response Cars.
West Berkshire Rapid Response Cars support our community by providing fully equipped rapid response vehicles to off duty ambulance staff, enabling them to attend 999 medical emergencies when ambulances may be delayed or redirected if needed more urgently elsewhere. Relying entirely on donations, it is crucial that they receive the support they need to keep their vehicles running safely and effectively.
We want to be sure they are able to do just that.
Our team are pledging to walk, run and ride to a total of 500 miles within 5 working days, in our lunch breaks and after work, as we aim to raise £500 in donations.
We will be following all social distancing guidelines throughout while contributing to this mileage target both during outside exercise and in our homes.
You donate £500 and we'll donate £500 more!
AP&C is committing to match fund our £500 fundraising target to bring our total to £1000.
As a bit of extra incentive for the team to rack up those miles, AP&C will donate £1 for every mile over the 500 mark the team completes within the 5 days!
Each day, as we tally our team miles, it won't be solely about the numbers, but about the bigger picture. The real-life, real-time results of our efforts. So please join us in supporting our front-line workers.
We're all in this together.
For more information on WBRRC and to get involved in our mission, visit our fundraising page :
AP&C for WBRRC
STAY TUNED FOR PROGRESS AND UPDATES!
telling customers you're
Your choice of essentials will come in their own personal box, perfect for desktop storage.
Options include pens, pads, hand sanitiser, water bottles, face masks, hygiene hand keyring and many other items that we'd like to keep personal these days!
Company branding is available on most items.
For once, you won't be spotting Brian from accounting
using your favourite pen!
floor and barrier screen stickers
signs and banners
Let your customers know you’re open for business while touching on social distancing guidelines.
Two-sided, these signs are perfect for outdoor visibility.
Two-sided, these signs are perfect for outdoor visibility.
Choose from our standard designs covering up-to-date guidelines or have our studio team create designs tailored to your branding and company message.
We'll help you decide the best layout for your workplace.
To view or download our full brochure click below:
Don't hesitate to contact us.
We're all in this together.
what we've been up to at the Orchard
We thought we would quickly touch base to give you an update on the goings on here at AP&C. Although we’ve been open for business, it has certainly been anything but usual adapting to the changes that come with social distancing.
In recent weeks we have been fortunate to have the opportunity to support the jobs being done by our valued essential workers. Our print machines have been working hard to ensure the essential businesses we work with have the signage and printed materials they need.
In the Print Room:
Our Apple Print OG’s Andrew and John have been back to their roots, doing double-duty on the business end and production end of things- keeping the ball rolling and keeping the printing presses running. It seems they haven’t lost their touch!
- We have successfully donated the signage necessary for operation of the NHS primary care response hub in Newbury.
- We have produced Ventilator User Manuals for an industry leading medical company, with 3000 copies produced to date- the largest of our projects completed during this lockdown period.
In the Studio:
The studio has been full steam ahead, continuing to support our ongoing client projects and campaigns as well as planning ahead for new ones. This includes visual support of virtual meetings, small business social media communications and even a bit of re-branding for clients who want to make the most of this time of transition. The Creative Team have had our backs from home!
In the Marketing Lounge:
Staying adaptable and proactive is our focus! The team have one eye ahead, and one eye on comms to be sure our clients and their customers are kept up to date. The Marketing Team have been busy looking ahead to stay on top the of fast-changing industry trends.
On the Events front:
Gemma and Caitlin have working hard behind the scenes to transition our clients’ live events, to digitally-attended workshops, live streams, webinars and meetings.
We’re also optimising Zoom capabilities, making sure all presenters and panellists have top quality, easy-to-use equipment and branded backdrops.
As a team, our mission is to facilitate the work of our essential workers, support our trusted clients, and stay ahead of the curve as we all work together to flatten the curve.
There you have it! That’s the scoop from here at AP&C!
We hope you’re all doing well and finding ways to make the most of your time working from home and look forward to seeing you again soon!
Should there be any way in which we can support you, your business, or otherwise, don’t hesitate to give us a shout. We’ve got your back in these changing times!