STRATEGIC, CREATIVE, MULTI CHANNEL
MARKETING STRATEGY
Having the budget alone is not enough for most companies to make their marketing work for them. We have not only marketing brains but also business brains, helping us understand how the money you spend on marketing can offer a real return - now and in the future. We can help steer you towards the right channels, work out where your prospects hang out and how to best engage them.
WHO
Understanding who your clients are and what makes them tick is the first thing we do. We will never be the experts in your business or products, like you, but we do understand buying patterns, triggers, decision makers and budget holders. Working together, we can make sure that when we start communicating our message the right people are listening.
WHAT
What are you selling? Why do your prospects need it? What great deal/demo/health-check can you offer as an incentive? Once we have answered these questions it helps our copywriters hit the spot first time, saving changes later. We get excited by these things here at AP&C and love drawing a picture with words, good copy wins the day.
WHERE
Oh so many channels, which do we use? Well that question is answered by the first two. Once we know the who and what, we can choose the where. Usually it's a mix of channels- it might be print, it might be social and digital or it might be them all. We can work with you so we know where your message will have the most impact.
OUR CORE
MARKETING CHANNELS
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INTEGRATED MULTI-CHANNEL CAMPAIGNS
We bring channels together in a deliberate, considered way, designing campaigns that feel cohesive, relevant and effective.
We plan and execute campaigns that combine digital, content and offline activity ensuring each channel supports the others and drives momentum throughout the buyer journey.
This can include:
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Email, paid and organic digital activity
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Content and creative assets
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Direct mail and phone follow‑up
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Social media and paid social
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Landing pages and conversion journeys
Outcomes: Higher response rates • Stronger campaign impact • Clear ROI
GET TO KNOW US
THE MARKETING TEAM
Our Marketing Team connects creativity with strategy, turning ideas into campaigns that inspire and deliver results. Meet the storytellers behind the strategy!
OUR SERVICES
DISCOVER WHAT WE DO
We are absolutely thrilled with the incredible bus wrap design created by AP&C. Their team truly understood our vision and brought it to life in a way that is both eye-catching and impactful. This design will help us raise awareness of our work and reach even more young people in need of support across our communities. Thank you, AP&C, for your creativity, professionalism and dedication to our cause!
LOUISA MERCHANT
Marketing & Business Development Manager,
Berkshire Youth
